Does representation matter?
Identity forms an increasingly critical part of our culture, shaping policies, interactions and online discourse. But how important is seeing people who ‘look like you’ for our psychological well-being? What is the value of having representation in fashion, media and popular culture?
How can we encourage people to buy better?
Craftsmanship is a key tool utilised in luxury fashion promotion. But can showing the work behind how all products are made, and educating customers on the effort that goes into their creation, help people appreciate them more? Find out how highlighting craftsmanship may encourage people to buy better, backed by psychological research.
Why do we love Barbiecore?
Not only has the new Barbie movie taken over our feeds and group chats but its namesake trend, Barbiecore, has found its way into our wardrobes and home decor too. Explore what psychology has to say about why we're all obsessed with Barbiecore.
Are people still wanting a human experience from fashion?
Explore the shifting relationships between emerging technologies, creativity and people to better understand how technological innovations are influencing the fashion industry and the humans who help produce and sustain it.
Quiet luxury and loud inequality: why do we want to dress like the 1%?
What is causing the latest trend of people wanting to dress like the wealthy? What are the cultural contexts and motivations for aspirational dressing? Explore what psychology has to say about our latest obsession with luxury dressing in this article.
The Psychology of clothes renting
The last few years have seen an increasing number of companies offering fashion rental services but their popularity of use has lagged somewhat behind all the buzz. Why might this be?
Explore how psychology can help identify the behaviours and traits which may make someone more likely to rent clothes as well as any potential barriers to uptake.
Boom or Bust: how will inflation impact our fashion buying?
With rising inflation and a cost of living crisis, on top of dealing with post-pandemic supply chain issues - the state of fashion looks grim for retailers. However, consumer sentiment is ever-changing, so how might a looming financial crisis actually affect buying behaviours?
Want to shop more sustainably? 4 novel tips from psychology
How can we use psychological research and theories to change our behaviour in order to consume fashion more sustainably and act in a way that’s better for the environment? This article explores 4 evidence-based techniques to encourage better consumption.