Research projects
For my undergraduate dissertation, I studied the effects of social media on the desire for cosmetic surgery among young women.
Read the published research article, or see below for discussions of my research findings in news publications and online magazines.
For my master’s dissertation, I used personality theory to predict future fashion behaviours. I investigated how fashion consumers' personality traits and attitudes towards technology influence their willingness to adopt emerging fashion technologies, such as AR try-on, wearables and digital fashion. I also explored consumers' motivations for using these technologies and how they relate to their personality traits.
Watch a video of me explaining my research project as part of the London College of Fashion Business School graduate showcase.