After completing a Masters in Applied Psychology in Fashion at London College of Fashion, I created this platform with the intention to inspire those in the fashion community, illustrating the practical ways that psychology can inform and improve how we consume fashion and how fashion does business.

My mission is to educate people about fashion psychology - what it is and why it is valuable and to use the research to improve society and businesses, focusing on people and the planet.
That's why I apply psychological theories, concepts, and findings to fashion business, generating inclusive, human-centric insights into how fashion can do business better.

Read the blog to learn more about fashion psychology and how it can help your fashion business, people, and the planet.