How can we encourage people to buy better?
Craftsmanship is a key tool utilised in luxury fashion promotion. But can showing the work behind how all products are made, and educating customers on the effort that goes into their creation, help people appreciate them more? Find out how highlighting craftsmanship may encourage people to buy better, backed by psychological research.
Want to shop more sustainably? 4 novel tips from psychology
How can we use psychological research and theories to change our behaviour in order to consume fashion more sustainably and act in a way that’s better for the environment? This article explores 4 evidence-based techniques to encourage better consumption.