Is fashion dictating the way we should live?
Recent years have seen lifestyle elements incorporated into fashion and beauty retail experiences. Young people are increasingly turning to design, music and food to showcase their tastes and status. Find out what psychology has to say about the way we live is impacting our fashion choices.
The Psychology of clothes renting
The last few years have seen an increasing number of companies offering fashion rental services but their popularity of use has lagged somewhat behind all the buzz. Why might this be?
Explore how psychology can help identify the behaviours and traits which may make someone more likely to rent clothes as well as any potential barriers to uptake.
Boom or Bust: how will inflation impact our fashion buying?
With rising inflation and a cost of living crisis, on top of dealing with post-pandemic supply chain issues - the state of fashion looks grim for retailers. However, consumer sentiment is ever-changing, so how might a looming financial crisis actually affect buying behaviours?