Are people still wanting a human experience from fashion?
Explore the shifting relationships between emerging technologies, creativity and people to better understand how technological innovations are influencing the fashion industry and the humans who help produce and sustain it.
The Psychology of clothes renting
The last few years have seen an increasing number of companies offering fashion rental services but their popularity of use has lagged somewhat behind all the buzz. Why might this be?
Explore how psychology can help identify the behaviours and traits which may make someone more likely to rent clothes as well as any potential barriers to uptake.