Why do we love Barbiecore?
Not only has the new Barbie movie taken over our feeds and group chats but its namesake trend, Barbiecore, has found its way into our wardrobes and home decor too. Explore what psychology has to say about why we're all obsessed with Barbiecore.
Boom or Bust: how will inflation impact our fashion buying?
With rising inflation and a cost of living crisis, on top of dealing with post-pandemic supply chain issues - the state of fashion looks grim for retailers. However, consumer sentiment is ever-changing, so how might a looming financial crisis actually affect buying behaviours?