How can we encourage people to buy better?
Craftsmanship is a key tool utilised in luxury fashion promotion. But can showing the work behind how all products are made, and educating customers on the effort that goes into their creation, help people appreciate them more? Find out how highlighting craftsmanship may encourage people to buy better, backed by psychological research.
Are people still wanting a human experience from fashion?
Explore the shifting relationships between emerging technologies, creativity and people to better understand how technological innovations are influencing the fashion industry and the humans who help produce and sustain it.
Quiet luxury and loud inequality: why do we want to dress like the 1%?
What is causing the latest trend of people wanting to dress like the wealthy? What are the cultural contexts and motivations for aspirational dressing? Explore what psychology has to say about our latest obsession with luxury dressing in this article.