How can we encourage people to buy better?
Craftsmanship is a key tool utilised in luxury fashion promotion. But can showing the work behind how all products are made, and educating customers on the effort that goes into their creation, help people appreciate them more? Find out how highlighting craftsmanship may encourage people to buy better, backed by psychological research.
Is fashion dictating the way we should live?
Recent years have seen lifestyle elements incorporated into fashion and beauty retail experiences. Young people are increasingly turning to design, music and food to showcase their tastes and status. Find out what psychology has to say about the way we live is impacting our fashion choices.
Is personal style going out of fashion?
Instagram face, ‘core’-ism and the psychology of sameness. How unique are our fashion choices, really? Explore the psychology behind personal style, trends and the role that uniqueness plays in leading people to dress the way they do.
Quiet luxury and loud inequality: why do we want to dress like the 1%?
What is causing the latest trend of people wanting to dress like the wealthy? What are the cultural contexts and motivations for aspirational dressing? Explore what psychology has to say about our latest obsession with luxury dressing in this article.
The Psychology of clothes renting
The last few years have seen an increasing number of companies offering fashion rental services but their popularity of use has lagged somewhat behind all the buzz. Why might this be?
Explore how psychology can help identify the behaviours and traits which may make someone more likely to rent clothes as well as any potential barriers to uptake.
Want to shop more sustainably? 4 novel tips from psychology
How can we use psychological research and theories to change our behaviour in order to consume fashion more sustainably and act in a way that’s better for the environment? This article explores 4 evidence-based techniques to encourage better consumption.