How can we encourage people to buy better?
Sustainability Candice Walker Sustainability Candice Walker

How can we encourage people to buy better?

Craftsmanship is a key tool utilised in luxury fashion promotion. But can showing the work behind how all products are made, and educating customers on the effort that goes into their creation, help people appreciate them more? Find out how highlighting craftsmanship may encourage people to buy better, backed by psychological research.

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The Psychology of clothes renting
Consumer Behaviour Candice Walker Consumer Behaviour Candice Walker

The Psychology of clothes renting

The last few years have seen an increasing number of companies offering fashion rental services but their popularity of use has lagged somewhat behind all the buzz. Why might this be?
Explore how psychology can help identify the behaviours and traits which may make someone more likely to rent clothes as well as any potential barriers to uptake.

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