How can we encourage people to buy better?
Craftsmanship is a key tool utilised in luxury fashion promotion. But can showing the work behind how all products are made, and educating customers on the effort that goes into their creation, help people appreciate them more? Find out how highlighting craftsmanship may encourage people to buy better, backed by psychological research.
Is there bias in clothing?
Clothes carry meanings and significations about our identity, signalling information about our ethnicity, religious beliefs, age, and social class. Whilst being a tool for community and connection, what we wear can also affect how we are treated. Explore why what you wear matters and whether there is bias in clothing in this article.
Boom or Bust: how will inflation impact our fashion buying?
With rising inflation and a cost of living crisis, on top of dealing with post-pandemic supply chain issues - the state of fashion looks grim for retailers. However, consumer sentiment is ever-changing, so how might a looming financial crisis actually affect buying behaviours?