Candice Walker 10/05/2023 Candice Walker 10/05/2023

Quiet luxury and loud inequality: why do we want to dress like the 1%?

What is causing the latest trend of people wanting to dress like the wealthy? What are the cultural contexts and motivations for aspirational dressing? Explore what psychology has to say about our latest obsession with luxury dressing in this article.

Candice Walker 28/04/2023 Candice Walker 28/04/2023

The Psychology of clothes renting

The last few years have seen an increasing number of companies offering fashion rental services but their popularity of use has lagged somewhat behind all the buzz. Why might this be?
Explore how psychology can help identify the behaviours and traits which may make someone more likely to rent clothes as well as any potential barriers to uptake.

Candice Walker 13/04/2023 Candice Walker 13/04/2023

Is there bias in clothing?

Clothes carry meanings and significations about our identity, signalling information about our ethnicity, religious beliefs, age, and social class. Whilst being a tool for community and connection, what we wear can also affect how we are treated. Explore why what you wear matters and whether there is bias in clothing in this article.

Candice Walker 15/02/2023 Candice Walker 15/02/2023

Is fashion essential?

To the fashion-conscious, clothing actively forms part of their identity and is likely placed high on their list of things that are important to them. But how essential is fashion to us as humans and what role does it fulfil in our lives?