Is fashion dictating the way we should live?
Recent years have seen lifestyle elements incorporated into fashion and beauty retail experiences. Young people are increasingly turning to design, music and food to showcase their tastes and status. Find out what psychology has to say about the way we live is impacting our fashion choices.
Why do we love Barbiecore?
Not only has the new Barbie movie taken over our feeds and group chats but its namesake trend, Barbiecore, has found its way into our wardrobes and home decor too. Explore what psychology has to say about why we're all obsessed with Barbiecore.
Is personal style going out of fashion?
Instagram face, ‘core’-ism and the psychology of sameness. How unique are our fashion choices, really? Explore the psychology behind personal style, trends and the role that uniqueness plays in leading people to dress the way they do.