CANDICE WALKER

CANDICE WALKER

Image of Candice Walker fashion psychologist

Candice is a psychology graduate from West London. Operating at the intersection of fashion, business and psychology, researching and analysing human behaviour in order to generate insights into consumer habits.

I’m able to translate evidence-based research findings into practical strategies for the fashion industry. Read my blog to learn more.

About

My latest research project focused on understanding consumer adoption of emerging fashion technologies and how fashion businesses can better utilise them. Check out my projects for more info.

I’m currently exploring how science can be used to do social good and encourage collective change. Read my Substack to learn more!

Projects

Subscribe to my YouTube channel for deep dives into the psychology of fashion!

I’m interested in humanising fashion, demonstrating the ways psychology can provide insights into improving how fashion does business.

I’m keen to explore how psychology can be applied to fashion marketing, consumer behaviour and behaviour change.

Reach out if that sounds interesting to you.

Collaborations